history
Constantly anticipating the future and seeking new growth opportunities
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2000-2003
Start-up
1.On August 3, 2000, Wuxi Lejin Electronic & Electrical Co., Ltd established formally. The shareholders of the company consisted of the former CEO and the current CEO. As the two shareholders were both cross-industry start-ups and had no customer resources in hand, the company only gained $150,000 in the first year of its establishment. At that time, the company didn’t have enough order volume to support the development of the business. The marketing section was seriously weak. For this, it was necessary to build up the business team.
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2004-2007
Solidified the foundation
2.Business is the leader for the development of the company. 2004, under the correct decision and leadership of the company's senior management, a foreign trade team of 8 people was successfully established in just 3 months. From 2005, our foreign trade team started to make efforts, and the business grew by no less than 50% every year, which ended the unsaturated state of the company's orders.
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2008-2013
Industrial adjustment
3.Development is the hard truth! Due to 10 years of customer resources accumulation, the original size and capital couldn’t meet the company's growth rate. In 2009, we make a decision to plan for the acquisition of land to build a house and expand the scale of production. Our company added engineering client projection apart from wholesaler. In 2010, the company finally decided to choose Maanshan, Anhui province with the most industrial development advantages for land acquisition to build a factory, created Maanshan Brightness Co., Ltd, with manufacturing service as the main body. And in March, 2011, it formally put into operation, meet the common needs of wholesaler and engineering customers, and laid the foundation for the subsequent sustainable development of the company.
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2014-2017
Business crisis
4.Haste makes waste! The rapid growth of the company's sales performance for constant 5 years also brought a crisis to us. As these years business grew rapidly, the staffing conflicts due to the company's backward management model and organizational structure are becoming more and more obvious. This result in customers who have been working with the company for years not getting better service and the loss of a lot of quality customers in 3 years. A heavy hit has been brought to the development of the enterprise!
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2018-2022
Brand upgrade
5.Opportunity is behind the crisis! Crisis and the sense of worry is the core driving force of a company's strategy and brand upgrade. The company's sales revenue has been steadily increasing until 2019, but the profit margin was decreasing year after year. Facing the reality, the company's executives have realized that while expanding sales and heightening the overall strength of the company, reducing costs and pursuing higher profit margins is where the company's long-term and benign development lies. Therefore, in 2021, the company started to put the ERP system into operation, in order to control the company's operation by process, and proposed a digital strategy clearly. The core goal: improve customer’s satisfaction externally and the overall operational efficiency of the company internally. Realize asset digitization, customer digitization, operation digitization, production digitization and resource digitization.
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2023-2027
Future planning
One of the most important capabilities for business survival is self-transformation and self-breakout. When the market and technology transformation is coming, many companies cannot quickly get rid of the constraints of the previous thinking and ability, and are deeply bound by the original organizational structure, losing the best time for transformation and revolution. In the opinion of our CEO, opportunities are formed in the composition of internal and external crises of the company. In order to proactively respond to internal and external crises, we are following the industry pioneers by focusing on the main conflicts and issues in today's highly uncertain environment. We are also integrating high-quality resources for customers to meet the needs of different customers. The company's CEO is constantly anticipating the future and seeking new growth opportunities.
