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Maanshan Brightness Lighting Co., Ltd.,

Maanshan Brightness Lighting Co., Ltd., founded in 2011, is a wholly-owned subsidiary of Wuxi Lejin Electronic & Electrical Co., Ltd. It is a manufacturing enterprise focusing on the research, development, design, production and integration of lighting and festival lighting products.

The products have been certified by multiple foreign countries and regions. Covering an area of 13000 square meters, the factory area has reached 7800 square meters. The company's products range from product planning to material selection, from product design to raw material procurement, from quality control in the production process to terminal customer service, all of which are one-stop independent production and operation.

After 20 years of hard work and operation, the company's product sales have covered more than 60 countries and regions worldwide. At present, the company is keeping up with the pace of the times, relying on its own advantages and resources, constantly breaking through and advancing in the lighting industry under the new situation and development background, integrating the best resources, developing a series of new products, meeting the needs of different customers, and laying a solid foundation for the company's high-speed development in the next stage.

  • 23

    Industry experience(years)
  • 8500

    Plant area(㎡)
  • 60

    Country and region
  • 100

    Cooperative partners

Corporate Culture

Humanity is great because of dreams, Enterprise is prosperous because of culture

Be healthy, happy and enjoy life

Humanity is great because of dreams, Enterprise is prosperous because of culture.

Corporate culture is the values, beliefs and behaviors that all employees consciously agree and follow during the long-term business activities of the company, and is the comprehensive embodiment of the common demands of the company and employees.
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Company Vision

Create a happy culture, so that employees can have a delicate life. Deliver quality products, so that customers can enjoy the supreme services.

Company Mission

Keep making efforts to provide high-quality commodity and perfect service for domestic and foreign customers, and to meet the new demands of customers!

Company Spirit

people-oriented, the pursuit of excellence; hard work and enterprising, never say never.

Our service

To meet the needs of different customers
  • Research and development

    We constantly pay attention to technological innovation and Market trend, and constantly introduce new products to ensure that our products are competitive in the global market.
  • Production

    Our factory's production line has been carefully designed and optimized to flexibly respond to orders of different sizes and complexities.
  • Sales

    Our salespeople promise to promptly respond to customer inquiries and requests, and maintain close communication with customers to ensure the smooth execution and delivery of orders.
  • Service

    We are committed to establishing a long-term cooperative relationship with you to help you achieve success in the fiercely competitive international market.


Constantly anticipating the future and seeking new growth opportunities
  • 2000-2003

    1.On August 3, 2000, Wuxi Lejin Electronic & Electrical Co., Ltd established formally. The shareholders of the company consisted of the former CEO and the current CEO. As the two shareholders were both cross-industry start-ups and had no customer resources in hand, the company only gained $150,000 in the first year of its establishment. At that time, the company didn’t have enough order volume to support the development of the business. The marketing section was seriously weak. For this, it was necessary to build up the business team.
  • 2004-2007

    Solidified the foundation
    2.Business is the leader for the development of the company. 2004, under the correct decision and leadership of the company's senior management, a foreign trade team of 8 people was successfully established in just 3 months. From 2005, our foreign trade team started to make efforts, and the business grew by no less than 50% every year, which ended the unsaturated state of the company's orders.
  • 2008-2013

    Industrial adjustment
    3.Development is the hard truth! Due to 10 years of customer resources accumulation, the original size and capital couldn’t meet the company's growth rate. In 2009, we make a decision to plan for the acquisition of land to build a house and expand the scale of production. Our company added engineering client projection apart from wholesaler. In 2010, the company finally decided to choose Maanshan, Anhui province with the most industrial development advantages for land acquisition to build a factory, created Maanshan Brightness Co., Ltd, with manufacturing service as the main body. And in March, 2011, it formally put into operation, meet the common needs of wholesaler and engineering customers, and laid the foundation for the subsequent sustainable development of the company.
  • 2014-2017

    Business crisis
    4.Haste makes waste! The rapid growth of the company's sales performance for constant 5 years also brought a crisis to us. As these years business grew rapidly, the staffing conflicts due to the company's backward management model and organizational structure are becoming more and more obvious. This result in customers who have been working with the company for years not getting better service and the loss of a lot of quality customers in 3 years. A heavy hit has been brought to the development of the enterprise!
  • 2018-2022

    Brand upgrade
    5.Opportunity is behind the crisis! Crisis and the sense of worry is the core driving force of a company's strategy and brand upgrade. The company's sales revenue has been steadily increasing until 2019, but the profit margin was decreasing year after year. Facing the reality, the company's executives have realized that while expanding sales and heightening the overall strength of the company, reducing costs and pursuing higher profit margins is where the company's long-term and benign development lies. Therefore, in 2021, the company started to put the ERP system into operation, in order to control the company's operation by process, and proposed a digital strategy clearly. The core goal: improve customer’s satisfaction externally and the overall operational efficiency of the company internally. Realize asset digitization, customer digitization, operation digitization, production digitization and resource digitization.
  • 2023-2027

    Future planning
    One of the most important capabilities for business survival is self-transformation and self-breakout. When the market and technology transformation is coming, many companies cannot quickly get rid of the constraints of the previous thinking and ability, and are deeply bound by the original organizational structure, losing the best time for transformation and revolution. In the opinion of our CEO, opportunities are formed in the composition of internal and external crises of the company. In order to proactively respond to internal and external crises, we are following the industry pioneers by focusing on the main conflicts and issues in today's highly uncertain environment. We are also integrating high-quality resources for customers to meet the needs of different customers. The company's CEO is constantly anticipating the future and seeking new growth opportunities.

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A commercial enterprise of product development, design, manufacture, sales and service, focusing on illumination and holiday lighting

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